As you may know, we take sustainability very serious at Blackleaf. We try our best to reduce not only our impact on the environment, but also the impact of the apparel industry. One of the major ways we go about tackling such a challenge is by planting a tree with every order made.
Since launching this initiative back in May 2021 we have planted over 63,000 trees which we’re extremely proud of. By doing this, not only are we able to reduce our carbon footprint, but also improve biodiversity & the health of our ecosystem.
November is a time of year where everyone seems to go a bit crazy – panicking about Christmas, thinking about Black Friday, and it’s typically when the weather has started to take a turn (as evidenced by last week). We therefore thought that this year would be a good time to start a conversation as well as highlight some pioneers within the apparel industry, who are not only changing the way the industry works, but also innovating, designing, and producing high quality, well made clothing.
This brings us onto our conversation – Wild Friday. As mentioned, November is a chaotic period, not just for individuals, but for the world, and a lot of it boils down to Black Friday – the biggest shopping day of the year in the Western World. However, this year, we thought we’d change the topic of conversation and move it away from consumption and towards improvement. Rewilding is the large-scale restoration of ecosystems to the point where nature is allowed to take care of itself. Furthermore, it seeks to reinstate natural processes and, where appropriate, missing species – allowing them to shape the landscape and the habitats within. Yet, most importantly, it encourages a balance to be struck between us and our natural ecosystem so that we can thrive together – rather than just humans, as it has been in the past.
Rewilding can be broken down into 5 simple principles. Support people & nature together; let nature lead; create resilient local economies; work at nature’s scale; and secure benefits for the long term. All of this means that whilst some people may only see our initiative as ‘just another tree planting plan’, the truth is that we’re doing it in conjunction with Business Ambition for 1.5C – meaning we must reduce our emissions by 50% by 2030.
Further to this, the action of rewilding and planting a tree go hand-in-hand with one another. We are fully aware that there is more to be done, but we wanted you guys to know we are putting our money where our mouth is and trying to change the industry.
As part of Wild Friday, we thought it would be fitting if we were to highlight some of our most sustainable brands.
Patagonia, a household name and a true pioneer, not just within the apparel industry, but business in general. For nearly 50 years, Patagonia have been innovating and changing the way business is run as well as how clothes are designed and produced. It’s no wonder their mission statement is “In business to save our home planet” – check out the latest Patagonia here.
Tentree plant 10 trees for every order, and aim to plant 1 billion trees by 2030 – having planted over 70 million already, they’re definitely on the way to achieving their target. Not only are they planting trees to help with biodiversity and reforestation, but they also use carefully selected & sourced sustainable materials. Shop our range here.
Using recycled or repurposed materials, Cotapaxi make outdoor gear and apparel for good. Like Patagonia & Tentree, Cotopaxi are also B corp, and believe in the power of business of promoting social, economic and environmental good. Have a glance through their latest delivery here.
Shop all our most sustainable brands through our sustainable shop here.
