Snow Peak was established by founder Yukio Yamai, an accomplished mountaineer who loved to adventure through the picturesque Niigata Prefecture region of Japan, home to impressive mountain ranges, beautiful coastline and breathtaking national parks. Through being unsatisfied with the outdoor gear on the market, Yamai set out to create his own line which would out-rival his competitors in craftsmanship and quality. Snow Peak's superior outdoor products were created by the highly skilled metal craftsmen from Yamai's hometown of Tsubame Sanjo, and Snow Peak are still passionate about made-in-Japan manufacturing and prioritise this when possible. Our Snow Peak range includes a variety of premium quality products from Snow Peak clothing, Snow Peak backpacks and bags and Snow Peak camping equipment. Snow Peak believe gathering with others outdoors is an antidote to the stresses of modern life, so check out our range and begin planning your next outdoor adventure.