Smartwool is a brand that understands the cold. Founded from the urge to be able to ski longer without feeling the frost, Smartwool socks and apparel help like-minded people stay warm, dry and comfortable for longer. They were the first outdoor company to make performance Merino wool ski socks and continue to this day to push the boundaries of what can be achieved in the industry. To help the preservation of the environments they love to explore, Smartwool is actively creating more sustainable wool, partnering with organisations that share their values and increasing their use of recycled materials. Smartwool celebrates the unique properties of Merino wool by expertly creating exceptional products that drive their customers to live, laugh and play in nature.