Treat yourself with 10% off* Use Code BLGIFT10 (exclusions apply)

Colorful Standard

Danish clothing brand Colorful Standard are on a sustainable fashion journey to colour the world responsibly. From start to finish, Colorful Standards garments are made with high ethical and moral standards that guarantee every step of the manufacturing process is fair, organic, and uncomplicated. Their bright and vibrant range of basics is all made in Portugal under strict European Labour Laws, which ensure fair working wages and hours for everyone in the manufacturing process. Colorful Standard only use organic cotton and extra-fine Merino wool which is garment dyed with their environmentally friendly dye and zero waste dying processes. The wide variety of colours are a tribute to diversity and inclusion, providing a bold and unique colour option for every kind of person. Our Colorful Standard range includes a variety of basics such as organic t-shirts, Merino wool sweaters, classic organic hoodies and even organic socks and briefs that are all long-lasting essentials that withstand the test of time.