Etnies Cinch Shoe - The Cinch skate shoe has the trademark etnies Icon logo integrated into the side of the shoe. features: Elastic tongue-centering straps Padded tongue and collar STI Foam™ level 2 cushioning footbed with heel support 400 NBS rubber outsole with internal EVA midsole Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.