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Think unique and you've probably got the intentions of every other skate brand mentioning that same word in their brand story but the big question is how many actually do it? Which are the skate brands that are unique and really stand out? Which are the ones that make you think, if I wear this t-shirt I'm not going to look like any other kid on a board, a BMX or on the street.
RVCA is different because it's never claimed to be a premium skate brand and never has put itself into a category. RVCA simply aims to inspire by drawing its own inspiration from the corners of modern lifestyle, music, fashion and art. Every item of RVCA clothing speaks volumes and provides the wearer with a chance to express themselves. Whether it be a RVCA shirt, and RVCA hoodies or a stylish RVCA t-shirt, all RVCA apparel provides the platform for artists to push the boundaries in creativity and excellence and always will.
It is not very often that a brand comes to the fore and you think 'what's that all about then?' you see some and wonder what their story is, do a bit of research and like what you read. RVCA is one of those brands - one with a story, real meaning and a clear intention to express itself.