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Rocking the premium sports and lifestyle sunglasses, snow goggle and accessory market since 2000, Electric California is a brand that's gone from strength to strength since the day it started. Officially launching the company at the SIA snow show in Las Vegas during that March, Electric struck a chord with lovers of eyewear and it wasn't long before they released their first three sunglasses, which were delivered in July and the first snow goggle frame, the Electric EG1.
Since then, Electric has come up with someone the most unique and innovative designs in the eyewear industry. The brand's fantastic high voltage sunglasses styles are inspired by their team and reflect the attitude and personalities of today's youth culture. Electric snow goggles are renowned for their high level of quality and unmatched performance in the snow, something that's recognised throughout the world as well as snow helmets, watches, bags, accessories and apparel too.